Jay Cal’s View: Engagement

Engagement– I’ve found that engagement might be the most important aspect of building a brand. But engaging your audience is important. Growing your audience brings more eyeballs into the content that you are creating. A necessary evil.

I hit 1000 followers on Twitter, a minor millstone, but I think it happened because of more engagement. Here are some tips for engaging your brand on social media. Plus an excerpt from the DDW Vlog and what’s next for that.